British Swim School Celebrates Growth and Honors Top Performers at Annual Convention

Convention Highlights

Throughout the three-day event, franchisees participated in interactive workshops, strategic planning sessions, and peer-to-peer learning designed to strengthen day-to-day operations while keeping the mission front and center. From sharing best practices to aligning on future priorities, the convention reinforced British Swim School’s shared purpose: equipping people of all ages with life-saving water safety skills and creating lifelong swimmers. This year’s event reflected a system focused on the meaningful impact each local business has in its community.

“This year’s convention was really about alignment and momentum,” said Ashley Gundlach, President of British Swim School. “Our franchisees show up every day to do meaningful work in their communities, and it was energizing to step back together, share what’s working, and get clear on where we’re headed next. The passion and commitment across the system is strong, and I’m excited about what we’ll build together in the year ahead.”

Awards and Recognition

A highlight of the convention was the presentation of British Swim School’s annual awards, recognizing franchise owners who set the bar through strong leadership, service, and operational excellence, elevating both their communities and the system as a whole.

Rita Goldberg Legacy Award – Amy Joyner

The convention also marked the inaugural presentation of the newly renamed Rita Goldberg Legacy Award, formerly known as the Neptune Award and Franchise of the Year. This award honors a franchise owner who reflects the values and spirit of British Swim School’s founder, Rita Goldberg, including compassion, resilience, operational excellence, and a deep belief that every child deserves to be safe around water.

This year’s recipient, Amy Joyner, is known for leading with heart, investing in her team, and supporting fellow franchisees. Amy is often described as someone who “builds people,” and in doing so, sets the standard for this award and carries Rita Goldberg’s legacy forward into the next chapter of the brand.

BSS Gives Back Award – Joel & Marnie Gannon

Joel and Marnie were honored for the exceptional impact they make both in their local community and across the British Swim School system. Nominated multiple times by members of the home office support team, their recognition reflects the breadth and consistency of their efforts. From expanding access to swim lessons and building meaningful local partnerships to supporting charitable organizations that serve families, the Gannons’ work embodies the heart of British Swim School’s mission.

Ripple Effect Award – Freddy & Susie Hunt

Freddy and Susie were recognized with the Ripple Effect Award, honoring franchise owners whose influence reaches far beyond their own school. Known systemwide for their openness, curiosity, and willingness to share what’s working, the Hunts consistently strengthen the franchise community. Their leadership encourages collaboration, raises the bar for performance, and inspires others through action and example.

Fastest Off the Block Award – Gerald Vetter & Ivette Ferrero

Gerald and Ivette were recognized as standout newcomers for launching their school with focus, discipline, and intention. From the start, they demonstrated strong community engagement, early operational success, and a clear commitment to delivering an exceptional customer experience. The foundation they’ve built sets a high bar for future franchise openings.