Mountain Mike's Pizza Tips Off Year Two as a Proud Pizza Partner of the Sacramento Kings

Mountain Mike’s Pizza partners with the Sacramento Kings for the second straight year, engaging with the local community and reaching pizza lovers in the region.

Read the original at Franchising.com
Mountain Mike's Pizza Tips Off Year Two as a Proud Pizza Partner of the Sacramento Kings

TL;DR

Mountain Mike's Pizza partners with the Sacramento Kings for the second year, engaging with the local community through Kings-themed promotions and offerings. The partnership includes participation from nearly 60 Mountain Mike's restaurants in the region and features a Halftime Challenge Trigger Promotion, where fans can get a free mini pizza with the purchase of a drink when the Kings are leading at halftime.

After launching its Kings’ inaugural partnership in early 2023 during a riveting season that saw the Kings make a spirited run in the playoffs and introduced Mountain Mike’s to throngs of new pizza and hoops fans, the brand’s year-two partnership will feature several Kings-themed promotions for all Mountain Rewards® Mobile App members and social media followers – keeping “Beam Team” fans cheering all season long.

“Sports have been baked into the fabric of Mountain Mike’s DNA since our inception, and we’re thrilled to team up once again with the Sacramento Kings for a partnership that continues to help us deliver memorable experiences to guests,” said Jim Metevier, CEO of Mountain Mike’s Pizza. “This partnership, which includes the participation of nearly 60 Mountain Mike’s restaurants in the region, engages Mountain Mike’s with the local community and reaches pizza lovers throughout the Sacramento-Stockton area in exciting ways while also underscoring our commitment to family-friendly fun.”

Mountain Mike’s relationship with the Sacramento Kings is part of several integrations in professional sports, including partnerships with football’s San Francisco 49ers and baseball’s Los Angeles Angels. Throughout the 2023-2024 NBA regular season, any home game where the Sacramento Kings are leading at halftime unlocks access to a free mini, one-topping pizza for Mountain Rewards® app members with the purchase of a 20 oz. bottled beverage.

The offer is valid for one day following the game and can be redeemed through the mobile app at any of Mountain Mike’s 56 Sacramento-Stockton locations. Last season, the same Halftime Challenge Trigger Promotion increased mobile app engagement at participating locations by a full 34 percent! Mountain Mike’s Pizza also will give away two tickets to the highly anticipated December 2 game against the defending champion Denver Nuggets through a social media promo.

In addition to its digital activations, Mountain Mike’s multifaceted Kings sponsorship includes highly visible in-arena signage throughout the team’s technologically advanced Golden 1 Center, along with several surprise and delight campaigns to engage passionate Kings fans. Mountain Mike’s Pizza will also serve as the presenting partner of a Kings upcoming P.E.

The Mountain Rewards® Mobile App allows members to place and customize orders from Mountain Mike’s full menu, schedule deliveries or carryout service, order ahead for dine-in, save payment information, send digital gift cards, earn 1 point for every $1 spent on qualifying purchases, and track and redeem rewards and offers.

In this story

This story was originally published in Franchising.com on October 24, 2023. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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