Middle East Gets Melted Sandwiches

Melted sandwich purveyor Melt Shop has opened its first international location. Situated at Al Hamra Mall & Luxury Center in Kuwait City, Kuwait, this marks the first venture in a seven-unit development in the Middle East in partnership with Ali Alghanim & Sons. Three further Melt Shops are scheduled to open in Kuwait in the next few months.

Spencer Rubin, Founder & CEO of Melt Shop said, “We are so pleased to partner with the Alghanim family and are truly excited to bring the first international franchise to the Middle East with such reputable partners. Not only is this the first international location for Melt Shop, but it’s also our inaugural franchise location. This experience has boosted our excitement about the future success of the brand via our international and domestic franchise model. There is clearly something about our food that resonates with people — whether in New York City or Kuwait.”