TL;DR
Sally Facinelli, CFE, shares her expertise on online brand reputation in the Global Franchise podcast. She discusses the importance of a strong digital presence for franchises, especially in today's climate.
The branding and franchise expert shares why online brand reputation is vital, especially in today’s climate
The branding and franchise expert shares why online brand reputation is vital, especially in today’s climate.
In a year that has seen consumers gravitate towards the digital space more than ever before, the state of a franchise’s online presence could make or break their chances with both potential customers and entrepreneurs looking to invest.
Nobody knows this more than Sally Facinelli, CFE, who has worked at numerous brands and consultancies to help them bolster their front-facing assets. Currently an advisor for brand reputation management organization Consumer Fusion and chief visionary officer at Fresh Advisors, she has seen firsthand the highs and lows of really nailing, or squandering, your digital storefront.
In this episode of the podcast, we hear all about the specific audiences that you should be catering to online, and why it’s time to “look at your competitors as co-conspirators”.
In this story
This story was originally published by Amanda Peters in Global Franchise on October 30, 2020. Burnaze summarizes and links to the original reporting.
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