Seniors Helping Seniors® In-Home Care Services Expands in Sun City and Peoria, Arizona

PHOENIX, July 10, 2026 // PRNewswire // -- Seniors Helping Seniors in-home care services has grown rapidly in recent years by building a workforce of talented caregivers who create meaningful relationships with their senior care clients. Now, local resident Julie Vasquez has opened a new location to serve Sun City, Peoria and surrounding communities in the Phoenix metro area. This new location in the West Valley is top-ranked in the state.

Vasquez brings more than 13 years of leadership experience in enterprise technology and high-growth B2B SaaS, where she led product management and product marketing initiatives for one of the world's leading industrial technology conglomerates, along with multiple fast-scaling B2B SaaS companies.

Her decision to join Seniors Helping Seniors is rooted in a lifelong commitment to serving others. In college, Vasquez directed activities in nursing homes, gaining firsthand insight into the social and emotional needs of older adults. Vasquez has volunteered in hospitals, mentored youth, led community programs and served organizations dedicated to strengthening underserved communities.

"Seniors Helping Seniors® sits at the intersection of everything I've worked toward in my life," Vasquez said. "My experiences with older adults, community development and building organizations all led me to this moment. I'm excited to bring compassionate, relationship-based care to families across Sun City, Peoria and the surrounding West Valley communities."

The Seniors Helping Seniors® franchise stands out from other brands in the elder-care space in part through its commitment to hiring senior caregivers, which provides employment opportunities for seniors and better cultivates meaningful relationships between caregivers and care receivers.

"We've become a leader in this industry by prioritizing the best possible care for our seniors, and that means partnering with only the most passionate and hard-working franchisees," said Seniors Helping Seniors® President Namrata Yocom-Jan. "That's exactly what we've found with Julie as a new franchisee Partner, who is well-equipped to provide unparalleled in-home services to those in need throughout Arizona."