TL;DR
Central Bark is a national dog day care franchise offering science-backed enrichment, grooming, boarding, training, and retail services. The brand was founded in 1997 by Jackie Jordan and acquired by NewSpring Franchise in 2021.
Franchise Opportunity Deep Dive: Central Bark is a science-backed dog day care franchise focused on enrichment and predictable growth.
Central Bark is a national dog day care franchise offering science-backed enrichment, grooming, boarding, training and retail services with a focus on holistic canine well-being.
Central Bark was founded in 1997 by Jackie Jordan, who pioneered one of the nation’s first dog day care facilities. She later partnered with Chris Gaba in 2003 to form Central Bark, which has since grown into a national franchise offering enrichment-based dog day care, grooming, boarding, training and retail services. In 2021, the brand was acquired by NewSpring Franchise, and Robert Crawford was appointed CEO in 2022.
Mission: To nurture, enrich, and inspire lives by bringing whole health, happiness and unconditional love to every dog, family and community served.
Vision: To set the standard for holistic dog care through science-based enrichment, compassionate service and trusted community relationships.
Behavioral Science-Based Care: Central Bark’s enrichment model supports canine emotional and physical health.
Membership-Driven Model: Weekly attendance fosters routine, socialization and predictable recurring revenue.
Multiple Revenue Streams: Day care, grooming, boarding, training and retail.
Trusted Brand Legacy: Nearly three decades of innovation and national recognition.
Community-Focused Culture: Each franchise partners with local rescues and shelters.
Proven Model: A science-backed approach with over 25 years of brand equity.
Comprehensive Training: Central Bark University and ongoing support.
Multiple Revenue Streams: Diversified earnings across services.
Recession-Resilient Industry: Pet spending continues to grow, even in economic downturns.
Award-Winning System: Named a Top Franchise for Satisfaction by Franchise Business Review in 2024.
Central Bark is expanding nationwide, with available territories in high-demand markets such as Texas, Florida, California and Colorado.
Visit for current availability.
Initial Costs: The estimated initial investment required to open a Central Bark franchise ranges from $620,100 to $1,394,250**.** According to the 2026 Franchise Disclosure Document (FDD), these costs break down as follows:
Initial Franchise Fee: The initial franchise fee is $55,000, due upon signing the franchise agreement.
Veterans may receive a 10% VetFran discount. For multi-unit owners, additional locations are $35,000 each.
Ongoing Fees: According to the 2026 FDD, Central Bark franchise owners are responsible for the following ongoing costs and fees:
ROI Potential: According to the 2026 FDD, the 36 Central Bark franchises operating for the entirety of FY 2025 reported the following gross sales:
All new owners attend Central Bark University, covering operations, canine behavior, enrichment principles, marketing and business management. Franchisees also receive hands-on training and ongoing education through webinars, workshops and annual conventions.
Central Bark provides extensive operational support, including guidance for site selection and design, pre-opening marketing and public relations launches, and assistance with grand openings. Franchisees also benefit from ongoing field support visits and access to a comprehensive Franchisee Resource Portal and Marketing Hub.
Franchisees benefit from Central Bark’s proprietary POS and scheduling system, client management platform and QuickBooks Online integration. The brand provides digital marketing tools, email platforms, and search engine optimization support.
Liquid Assets: $300,000
Net Worth: $1,000,000
No pet industry experience required, but customer service and business acumen are preferred.
Central Bark is a hands-on, full-time ownership model. Franchisees are expected to be actively involved in daily operations, though semi-absentee ownership may be considered for multi-unit investors.
Central Bark does not offer direct financing but works with third-party lenders who specialize in SBA loans and franchise financing.
“Central Bark’s unique business model paired with true passion and commitment for providing extraordinary care have created loyalty among both clients and staff.”
- Nicole Meyer, Franchisee — Mequon, Wisconsin
“Central Bark has exceeded all of our expectations. We continue to receive direction and support with growing our new business.”
- Lindsay and Jeremy Le, Franchisees — Atlanta, Georgia
The U.S. pet care industry continues to show remarkable resilience, fueled by consumers' willingness to prioritize spending on their animals even during periods of economic uncertainty.
Americans spent a record $158 billion on their pets in 2025, and expenditures are projected to climb to $165 billion in 2026 as demand grows across categories ranging from food and veterinary care to grooming, boarding and other services. The broader U.S.
pet care market is expected to expand from roughly $55.2 billion in 2025 to $84.4 billion by 2033, reflecting steady long-term growth as pet ownership remains widespread and owners increasingly seek premium products and services that support their pets' health and well-being.
Central Bark’s primary competitors include Dogtopia, Camp Bow Wow, PetSuites and Hounds Town USA. Central Bark’s enrichment-based model focuses on dog psychology and holistic well-being rather than simple playtime or boarding, promoting longer customer retention and higher lifetime value.
Submit Inquiry: Fill out and submit the form on Central Bark’s franchise website.
Initial Call: Speak with the franchise development team to determine fit.
FDD Review: Review the Franchise Disclosure Document and investment details.
Validation: Speak with current franchisees and department heads.
Discovery Day: Attend on-site sessions to experience operations.
Sign Franchise Agreement: Make it official and start onboarding.
Real Estate Selection and Training: Work with the Central Bark real estate and operations team to prepare for opening.
Grand Opening: Begin operations and ongoing support partnership.
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This story was originally published in 1851 Franchise on August 6, 2026. Burnaze summarizes and links to the original reporting.
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