TruBlue Total House Care

TruBlue Total House Care, the franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has announced the signing of a new location in Monroe, North Carolina. With an understanding that aging in place starts in the home, TruBlue is emerging as a leader in the booming handyman and senior home modification services industries. “We are thrilled to bring TruBlue to Monroe as we continue to expand our footprint rapidly across the country,” said TruBlue President Sean Fitzgerald.

“As a country, we are experiencing a change in how and where people want to grow old.

Wendy Linker, the franchise owner and local resident behind this upcoming TruBlue location in North Carolina, says she is equally excited about the opportunity. The franchise provided a solution to the challenges Linker’s parents faced in maintaining their home, and it also offered an opportunity for Linker to make a difference in the lives of other busy adults and seniors needing support. Now, she is doing just that with her new TruBlue franchise, set to open in the summer of 2023.

A study conducted by the University of Michigan Institute for Healthcare Policy and Innovation revealed that 88% of adults aged 50-80 highly value the ability to stay in their homes as long as possible.

TruBlue assists seniors with home modifications and maintenance, both inside and out, so they can stay in their homes longer. Services encompass a wide variety of home modifications for safety and convenience, ranging from installing grab bars, ramps and new lighting to updating door handles and modifying bathtubs for easy access. TruBlue's highly sought-after Home Ally VIP subscription service guarantees monthly visits from a handyman to handle home maintenance tasks such as filter replacement, hose line shutdowns and other to-do list items like storing patio furniture, changing batteries and lightbulbs, fixing holes in walls or repairing leaky faucets.

“Just like it’s important to maintain your car, it is equally as important to maintain your home, typically our client’s most valuable asset,” said Fitzgerald. “For busy adults and seniors, it can be hard to keep up with the demands of their homes. With various customizable, subscription-based services, clients can select a TruBlue home maintenance service package that fits the specific needs of their home and family, so they can enjoy hassle-free living.”

TruBlue franchise owners can take advantage of the efficient operational model to offer their community three sought-after services: general handyman assistance, home assessment and maintenance, and senior modifications for aging in place.

“We are a high-margin, low overhead business,” said Fitzgerald. “When you have a low cost of operations monthly, with high demand and high margins, that's a great formula for success. Every location is fully scalable — there’s no limit to the amount of in-home services a franchise owner can provide, so you don’t have to open a second location in order to grow.”

TruBlue is actively seeking new franchise owners in markets across the country and has identified key development markets. The brand was recently ranked on Entrepreneur's Fastest Growing Franchises list at No.127 and was also featured at No.

491 on the publication’s Franchise 500 ranking earlier this year.

“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home modification and maintenance services for busy adults and seniors.” TruBlue Total House Care provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman and home maintenance services.

TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB).