ecomaids Sets Record Revenue Growth in 2021

ecomaids, the environmentally-safe home and business cleaning brand, has developed an adaptive model that has been met with resounding success in 2021. The demand for eco-friendly cleaning services has increased dramatically in the past year, and the brand anticipates an increase in new franchisees to meet the needs of its market.

“We’re seeing a 336% increase in sales that we were making from our starting year,” said Lindsay Dellasega, CEO of ecomaids. “We saw a resurgence after 2020 and there are no signs of that slowing down.”

ecomaids has been able to experience strong growth on the heels of initial COVID-19 shutdowns, especially after homeowners were confined to their properties, which created a stronger demand for cleaner living spaces.

Dellasega credits the company’s success to its ability to pivot quickly and adjust its business model by region. “We were still doing that before the pandemic, but it definitely became more pronounced over the last year and a half. Consumers respond to different things at different times,” she said.

Revenue and growth

The brand began franchising in the middle of 2020. Dellasega said that each franchisee has seen 30% month-over-month growth, and the brand experienced 90% growth in revenue from Q1 to Q2 alone.

Innovating the business model required unique decision making in the past year, which developed the brand to once unattainable heights. ecomaids put an emphasis on speeding up its processing and communication and developed an understanding that some provisions were not going to be permanent in the long run. This has allowed the brand to remain flexible,and makes it a desirable option for prospective franchisees seeking an adaptive business model.

For ecomaids franchisee Brent Cochrane, a recurring revenue model with an adaptive format is what motivated him to get involved. “I was targeting an emerging brand,” he said. “Now, I’m able to develop a team that everyone loves and trusts and likes to be around.”

Franchisee success stories

Dellasega said she is excited about how the brand has developed since it was founded, and the belief there is a buy-in from eco-friendly, health-conscious consumers and franchisees. “The readiness of that demand is spreading nationwide, and it makes it exciting to join the brand at this level,” she said.

“We had so many calls for services we had to catch up to demand,” she added. “Labor has been tight this year in several industries, but we’ve been able to rebound pretty robustly.”

The brand has further established its presence under the Happinest umbrella, a parent company that has helped ecomaids attain a notable market presence. “We’re able to stay ahead of the ever-changing landscape with this partnership, and we’ve been able to pinpoint how to stay ahead with a strong marketing presence,” Dellasega said. The parent company helps ecomaids allocate its goals within its budget, and has helped the business become accomplished in acquiring new business.

Partnership and expansion

The Happinest umbrella allows ecomaids to focus on local relationships while leveraging company resources with an experienced sales team. The brand has been able to entertain a continually growing number of business inquiries, and the partnership has led ecomaids to pursue additional franchisees to meet the needs of a high-demand industry.

ecomaids plans to update its business model to meet the changing consumer landscape, just as it has to develop its current level of success. “We’re continuing to refine, and we look at what’s currently in place to make sure it is not only benefiting our acquisition of healthy and successful owners but helping them to actualize that potential,” Dellasega said.

“The environmentally friendly component is really a big thing that people are hitting out hard,” Cochrane added. “That's one of the things that was hard for me to find in any other franchise.”

The brand is focused on leading new franchises through their first year and helping them acquire enough sales to reach profitable margins in a quick time frame. The brand’s system has fostered the success stories of many existing franchisees, and it seeks to distribute that rapidly-growing demand on a larger-scale operation.