TL;DR
McDonald's has attempted to appeal to a younger audience through various marketing campaigns, including rapping advertisements. The company's efforts to be seen as cool have been criticized as cringe-worthy.
Thought the hipster-dad reincarnation of the Hamburglar was the first time McDonald’s trotted out a cringe-worthy brand revamp in order to be one of the kewl kids? Think again, sucka!
As A.V. Club recently pointed out, the burger giant has tried to be down with the youngins in the past by applying some serious ‘tude to its corporate image. Look no further than the above advertisement, which, much like that video in “The Ring,” will ultimately lead to your destruction if you watch it for too long.
If, for some deranged reason, you want more, visit mcdonalds.hiphop, a clearinghouse for the facepalmiest “urban” ads McDonald’s has to offer.
And franchise brands, let this be a lesson: Please, please, please don’t start rapping to get teens to buy your burgers.
In this story
This story was originally published in 1851 Franchise on June 24, 2015. Burnaze summarizes and links to the original reporting.
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