Studio Pilates Franchise Deep Dive: Units, Costs and Earnings

The pilates franchise requires a relatively low initial investment compared to some of its peers in the fitness space. Regardless, it has proven longevity and stability for its owners.

REPORTED COST TO GET IN: $510,150 to $874,150

REPORTED ROI (Item 19): $888,774 for U.S. studios

Brand history

Studio Pilates is a pilates-focused fitness franchise that was founded in Australia in 2002. In 22 years, the brand has steadily grown, establishing flagship studios in multiple countries around the world. Noting “zero failed studios,” Studio Pilates seems to have built a business model with great consumer affinity and longevity for its owners.

There are currently 130 Studio Pilates locations around the world with another 70 in progress. Founded in Brisbane, Australia, Studio Pilates has successfully expanded to the U.S., with studios in New York, Kentucky, Minnesota and North Carolina. The brand has also expanded into markets in New Zealand, the U.K., Germany and China.

With health and wellness at the forefront of many consumers’ minds, Studio Pilates’ ambitious growth plans will likely be well received by the public.

Business model

Studio Pilates is a pilates-focused wellness franchise that offers fitness courses using proprietary training models, music, videos and instructional methods. The franchise sells class packs ranging from a six-class “starter pack” to a 50-class, 12-month pack. Following this model allows franchisees to capture more stable and predictable revenue while leveraging the benefits of the membership model and making consumers feel like they’re a part of something special.

According to the brand's 2025 Franchise Disclosure Document, U.S. studios reported average annual gross revenue of $888,774 for FY 2024. The highest-performing reporting studio brought in over $1.4 million.

Investment costs

According to the brand’s 2025 Franchise Disclosure Document, the estimated initial investment required to begin the operation of a Studio Pilates franchise, excluding real estate costs, ranges from $510,150 to $874,150. This includes the following costs:

Studio Pilates charges a $45,000 franchise fee. Franchisees have the option to pay $2,000 before signing a franchise agreement to reserve their location.

• Jason Priestley Gushes Over Working With Wife Naomi on Opening Studio Pilates in Nashville: 'It's Been Wonderful and Great'

Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.