Scooter’s Coffee Continues Growing in Texas

Scooter’s Coffee, based in Omaha, Nebraska, specializes in artisan espresso drinks, fruit smoothies, baked-from-scratch pastries and features its signature drink, the Caramelicious®. The company also recently added depth to its profile with a line of organic hot and iced teas, single-origin coffee and Cold Brew & Cream.

The expansion into Southwest Texas is the result of a three-unit franchise agreement signed by Kenny Baker, his wife Rosemary Choi, and their son, Brennan Baker. When Kenny sold his business in late 2019 and since then he’s been managing his investments. After talking with a friend who signed for 31 Scooter’s Coffee franchises, Kenny investigated it as an investment for his family and saw that the company was growing exponentially.

“I don’t have any franchise experience, but I ran a company for years, so I feel comfortable with this venture,” said Kenny. “I especially love Scooter’s Coffee’s friendly, fast service business model.”

According to the latest market trends compiled by the National Coffee Association, 60 percent of Americans drank coffee in the past day. That’s more than reported drinking tea, juice, soda, or even tap water! And the number of people who reported buying coffee at a coffee shop or restaurant has risen 20% since January of 2021.

The drive-thru coffee model, already popular in our fast-paced society, has boomed during the pandemic, giving customers a way to get a delicious beverage while staying socially distant. Scooter’s Coffee kiosks, with the Brand Promise of “Amazing People, Amazing Drinks… Amazingly Fast! ®” is helping Americans meet that demand.

“I intend to be very hands on with our franchises,” said Kenny. “I will be the operations manager, my son will handle the day-to-day workings of the stores, and my wife will do the books. If it goes as well as I think it’s going to, we will likely open more stores.”

“Southwest Texas is a great market for our brand,” said Kelly Crummer, Scooter’s Coffee Senior Director of Franchise Recruitment. “These new stores will allow us to increase our brand’s presence in the state and bring awareness to our great products and service.”

Approaching 500 stores operating across 23 states and commitments to open stores in 30 states, Scooter’s Coffee is in the midst of a strategic growth phase across the nation. The U.S. coffee market is an estimated $48-billion-a-year, recession-resistant industry, and with a 664-foot proven kiosk model, Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise in the nation. Visit ownascooters.com to learn more about the benefits of owning a franchise with a well-established and fast-growing brand.

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees is: “Amazing People, Amazing Drinks… Amazingly Fast!

®” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.