Scooter’s Coffee Continues Growing in Iowa

Scooter’s Coffee, based in Omaha, Nebraska, specializes in artisan espresso drinks, fruit smoothies, baked-from-scratch pastries and features its signature drink, the Caramelicious®.

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Scooter’s Coffee Continues Growing in Iowa

TL;DR

Scooter's Coffee is expanding in Iowa through an agreement with existing franchisees Troy and Kay Bauer, and Stan Eilers. The company is in a strategic growth phase, approaching 500 stores across 23 states.

Scooter’s Coffee, based in Omaha, Nebraska, specializes in artisan espresso drinks, fruit smoothies, baked-from-scratch pastries and features its signature drink, the Caramelicious®. The company also recently added depth to its profile with a line of organic hot and iced teas, single-origin coffee and Cold Brew & Cream.

The expansion into the small-town northwest of Des Moines is the result of an additional agreement signed by existing franchisees Troy and Kay Bauer, and Stan Eilers.

Troy and Kay signed their original agreement for a Scooter’s Coffee in Waukee, a suburb of Des Moines in 2019. Kay, a nurse, had been stopping by Scooter’s Coffee every day on her way to work. “They were so friendly.

I struck up a friendship with one of the baristas. And I loved their drinks,” Kay said. “My kids started teasing me, ‘Mom, you like Scooter’s Coffee so much you should just buy one.’”

Her husband, Troy, saw it as a great opportunity for the two of them to go into business together. “It worked out so well that we decided to try a second location.” They partnered with Stan Eilers, another Scooter’s Coffee franchisee, for this one.

“We thought it would be fun to be able to bounce ideas off of each other,” said Kay.

According to the latest market trends compiled by the National Coffee Association, 60 percent of Americans drank coffee in the past day. That’s more than reported drinking tea, juice, soda, or even tap water! And the number of people who reported buying coffee at a coffee shop or restaurant has risen 20% since January of 2021.

The drive-thru coffee model, already popular in our fast-paced society, has boomed during the pandemic, giving customers a way to get a delicious beverage while staying socially distant. Scooter’s Coffee kiosks, with the Brand Promise of “Amazing People, Amazing Drinks… Amazingly Fast!®” is helping Americans meet that demand.

“We really like Scooter’s Coffee core values of Integrity, Love, Humility and Courage.” Kay said. “The company was so welcoming, and they’ve continued to be very helpful. If we have a question, they are always there to answer it. It’s a great franchise to be a part of.”

“Central Iowa is a great market for our brand,” said Kelly Crummer, Scooter’s Coffee Senior Director of Franchise Recruitment. “This addition will allow us to increase our brand’s presence and bring awareness to our great products and service.”

Approaching 500 stores operating across 23 states and commitments to open stores in 30 states, Scooter’s Coffee is in the midst of a strategic growth phase across the nation. The U.S. coffee market is an estimated $48-billion-a-year, recession-resistant industry, and with a 664-foot proven kiosk model, Scooter’s Coffee is striving to become the #1 drive-thru coffee franchise in the nation. Visit ownascooters.com to learn more about the benefits of owning a franchise with a well-established and fast-growing brand.

Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of business, Scooter’s Coffee’s success is simple: stay committed to the original business principles and company core values. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees is: “Amazing People, Amazing Drinks...

Amazingly Fast! ®” It represents the company’s business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers.

In this story

This story was originally published in Franchising.com on September 20, 2022. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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