Playa Bowls Gives Its Vibrant Pink Pitaya a Purpose in Support of Breast Cancer Research This October

Playa’s Pink Pitaya campaign supports BCRF’s work advancing breast cancer prevention, detection and treatment while also bringing attention to the role that better-for-you menu items play in supporting guests’ overall wellness. Beyond giving the campaign its vibrant pink hue, pitaya is a nutrient-rich superfruit that is high in essential vitamins and minerals, packed with antioxidants and highlighted as an anti-inflammatory booster. The campaign features three Playa favorites made with the brand’s signature Playa Pitaya base: the Electric Mermaid Bowl, Dragonberry Bowl and Pink Pitayasmoothie.

• Electric Mermaid Bowl: Naturally hydrating Playa Pitaya topped with blueberry flax granola, pineapple, fiber-rich mango and kiwi, coconut flakes and a drizzle of honey for a colorful, tropical combination that supports digestion.

• Dragonberry Bowl: Antioxidant- and Vitamin C-rich Playa Pitaya topped with blueberry flax granola, fresh strawberries, blueberries and a drizzle of honey, with prebiotics and fiber from pitaya to support a healthy gut.

• Pink Pitaya Smoothie: A smooth, vivid blend of Playa Pitaya and organic coconut milk that pairs antioxidant-rich, hydrating pitaya with electrolytes and healthy fats from coconut.

Guests can support BCRF throughout the campaign by making a donation in shops, when ordering online, or through Playa Bowls’ dedicated BCRF fundraising page. The giveback efforts will then culminate on Pink Pitaya Giving Day on October 25, as Playa Bowls donates a portion of proceeds from each pitaya bowl sold nationwide to the organization, giving guests another way to turn their favorite bowl into fuel for lifesaving breast cancer research.

“Our vibrant pink Playa Pitaya® is a natural connection during Breast Cancer Awareness Month and our mission to offer our guests a convenient way to incorporate more nutrient-rich, better-for-you food into their daily routines,” said Tim Hackbardt, chief marketing officer at Playa Bowls. “It is our goal to bring our Playa community together around them throughout October to help raise funds for BCRF and the lifesaving research it supports.”

Founded by Evelyn H. Lauder in 1993, BCRF is one of the world’s leading breast cancer research organizations and the largest private funder of breast cancer research worldwide. The organization supports research spanning prevention, detection, treatment, metastatic disease and survivorship.