TL;DR
Red Robin's cost-cutting efforts are expected to drive positive Q4 earnings, with innovation and delivery growth strategies in place. The brand has introduced new technology and is emphasizing delivery, carry-out, and catering to reach new consumers.
Red Robin is preparing to release its fourth-quarter results for 2017 on Thursday, and according to a recent Yahoo! Finance article , it’s looking like those results will be positive. That’s because the brand has been actively looking for ways to save money while increasing revenues.
One way that Red Robin is hoping to improve its business is through innovation. The brand introduced new technology to its system, including the DineTime and ConnectSmart Kitchen platforms. DimeTime provides seating management and accepts online reservations while ConnectSmart Kitchen helps the brand increase table efficiency and service speed. Red Robin is also placing more emphasis on delivery, carry-out and catering in an effort to reach new consumers.
Red Robin’s business strategy comes after the brand announced that it was eliminating the bus boy position from its restaurants in an effort to combat minimum wage hikes. The brand is also going into its fourth-quarter results on the heels of a strong Q3 in which Red Robin saw revenues of $304.2 million.
Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.
In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.
In this story
This story was originally published in 1851 Franchise on February 21, 2018. Burnaze summarizes and links to the original reporting.
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