Spherion’s Doug DeLor Named to Entrepreneur’s List of 50 Franchise CMO Game-Changers

“I’m incredibly humbled and proud to be recognized alongside other brilliant marketing executives in our industry,” said DeLor. “Joining Spherion at a time when businesses nationwide were struggling to retain and recruit talent due to pandemic-related employment issues certainly came with its challenges. However, my team and I saw it as an opportunity to accomplish our brand mission to drive careers, grow businesses and better the communities we call home.”

The marketing executives recognized on Entrepreneur’s Top 50 CMO Game-Changers were chosen based on information submitted by industry peers as well as the Entrepreneur team’s own independent research. DeLor was selected for launching Spherion’s ten-week national campaign, the Spherion Works Sweepstakes, in the summer of 2021. Initiated as a way to thank and reward its hard-working employees, the campaign awarded more than150 prizes to Spherion employees on active assignment who earned an entry into the sweepstakes for each week they worked during the campaign.

As a result, Spherion saw an increase in job placements, an increase in new accounts secured and an accelerated increase in overall social engagement and media impressions.

“Without Spherion’s incredible marketing team, our strong support from corporate field operations, and especially our dedicated franchise community, the Spherion Works Sweepstakes would not have been so wildly successful,” added DeLor.

In addition to its employee-centered marketing approach and giveback campaigns, Spherion prides itself on providing exceptional service to job candidates and employers.

Aside from the Spherion Works Sweepstakes, other successful marketing campaigns include Spherion’s Get More! Giveaway, Spherion Winter Games and National Staffing Employee Week.

Spherion brandishes the “power of local” through a network of independent and empowered franchisees. Each Spherion franchisee enriches their communities by connecting and facilitating employment opportunities every day - and when they’re successful together, their investments flow back into the neighborhoods where they live and work. The power of Spherion is in its local roots.