Lennys Grill & Subs Kicks Off New Year with Southern Expansion in San Antonio

In the booming sandwich segment of the restaurant industry, one brand consistently stands out as the one to beat: Lennys Grill & Subs .

The South’s favorite all-American sub sandwich franchise goes above and beyond what the competition offers—there’s more than deli items on the menu. In fact, the first thing customers notice when they walk through the door at Lennys Grill & Subs is the wonderful aroma of meat and vegetables on the grill. And now, the brand’s line of premium, freshly grilled subs is being made available to more consumers. Lennys Grill & Subs is starting off the new year by expanding its reach in San Antonio, Texas.

The brand is already well known across the Lone Star State—consumers consistently rely on Lennys Grill & Subs for a quality meal on the go. And now, the brand is committed to filling out the markets that have already made it a household name.

“We’ve done a significant amount of research not only into what makes Lennys Grill & Subs successful, but also the specific demographics of the San Antonio area. And with five thriving locations in the city already, we’re confident that expanding here is the best way to start the new year,” said Bob Ritter, vice president of franchise and market development for Lennys Grill & Subs. “As we continue to expand across the South, we’re looking to focus on the areas where we’ve already established a strong presence.”

Franchisees who sign on to develop single or multiple restaurants across the San Antonio area will be given a strong competitive advantage. In addition to the brand being recognized and favorited by consumers in the city, it also recently re-positioned itself from Lennys Subs to Lennys Grill & Subs. The new name lets guests know about all of Lennys’ grilled menu items before they ever walk through the restaurants’ doors.

“Our new branding better educates consumers about the extensive menu that Lennys Grill & Subs has to offer. There are a large number of new guests entering our restaurants every week, and we want them to know that we’re more than your average sandwich shop,” said Kevin Martin, president and CEO of Lennys Grill & Subs. “We’re confident opening up new restaurants with this branding will take our success to the next level in the San Antonio area.”

As the new year gets under way, Lennys Grill & Subs plans to continue targeting key markets like San Antonio for development. This growth will ultimately set the brand up for a record breaking 2017.

“We’re confident that San Antonio is the best place to kick off our development initiatives in the new year. We’re proud to already call the city home, and we’re looking forward to helping other local entrepreneurs in the area launch their own successful businesses,” said Ritter. “With our new positioning and strong momentum, there’s no doubt that 2017 will be a great year for the entire Lennys Grill & Subs brand.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.