TL;DR
The COVID-19 pandemic has impacted the health and wellness industry, with fitness clubs needing to adapt to new consumer expectations. Workout Anytime's Vice President of Fitness Training and Education, Greg Maurer, suggests tools such as club apps and virtual training sessions to fulfill these expectations.
The COVID-19 pandemic has shaken up a lot of industries, and the health and wellness industry is no exception. A recent Club Industry report shares insight from various health and wellness experts on how technology has changed the industry and what brands can do to keep up with the times.
Greg Maurer, Vice President of Fitness Training and Education at the 24/7 fitness franchise Workout Anytime , told Club Industry how customers now expect more out of their health clubs and fitness centers.
“The COVID-19 pandemic has dramatically accelerated all digital fitness trends, and consumers now have an expectation to be able to work out in and out of clubs with guidance and motivation,” Maurer told Club Industry. “To fulfill this expectation, clubs must provide multiple options and tools.”
Some of those tools Maurer suggests include:
Investing in a club app for members
Sharing on-demand workouts with members who prefer to remain at home
Nutrition logging, tracking and training
Live virtual training sessions
Broadcasting in-club classes to members who are staying home
In this story
This story was originally published in 1851 Franchise on December 11, 2020. Burnaze summarizes and links to the original reporting.
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