Vasa Fitness Enters Nebraska, Plans Further Expansion

Vasa Fitness, a high-value, low-price gym brand, is opening its first club in Omaha, Nebraska, with an additional club slated to open in Lincoln in the second half of 2024. The new Nebraska clubs join the club operator’s existing footprint in Colorado, Utah, Oklahoma, Arizona, Indiana, Illinois and Wisconsin.

Vasa Fitness is inviting fitness enthusiasts to its grand opening of the nearly 60,000-square-foot club, located at 14445 West Center Rd. on January 13 starting at 8 a.m. The club will celebrate by offering complimentary one-day passes, giveaways, gym tours and free workouts.

A spokesperson for Vasa Fitness confirmed to Athletech News that in addition to Omaha and Lincoln, the fitness operator will also open new clubs in Wheaton, Illinois, Lehi, Utah, and launch new locations in Colorado Springs, Colorado, Oswego, Illinois and North Brook, Illinois, in 2024.

“Next year, Vasa will be bringing its new Studio Flow infrared yoga to approximately 25-30 of its existing clubs. Studio Flow started as a pilot in Westminster, Colorado, and has developed into a very popular fitness product,” the spokesperson said, adding that re-investing in existing clubs to bring “on-trend fitness” offerings for its members is a key differentiator for the brand.

Vasa Fitness offers boutique-style studio offerings with HIIT-themed Studio Red classes, group fitness and personal training. Studio Flow’s mind/body yoga experience featuring dedicated infrared panels for each guest to heat the body is part of the brand’s Studio membership, which includes unlimited access to all Vasa amenities for $39.99 a month. For those opting for a more traditional gym experience, Vasa Fitness has exercise machines, free weights and steam and sauna spaces.

“Expanding our thriving fitness community to Nebraska is extremely exciting for all of us at Vasa,” said Rich Nelsen, Vasa Fitness CEO. “Vasa’s goal is to build and nurture fitness communities where all types of people at all stages in their fitness journey can come to get healthy and happy and have the opportunity to be social and connect with others in a meaningful way. We believe we have a lot to offer the local Omaha community and hope to expand our presence in years to come.”