TL;DR
Warren Buffett acquired Dairy Queen in 1998, a brand he had a fondness for since his youth. The CEO discussed Buffett's history with the brand and its new developments.
“As we all know, Warren likes to buy iconic brands. Dairy Queen is 76-years-old, and Warren always tells this story of when he was young—he took a young lady to Dairy Queen, and the two of them had a great experience. At that moment, he said, ‘If I ever had the opportunity, I would buy this business,’” Gainor said. “So in 1998, he did.”
Gainor also discussed the push for a higher minimum wage.
“I’ve always said that people need to make a fair wage. But I think over the coming years, as various states debate over whether or not they’ll raise the minimum wage, it’ll become an issue that our operators need to work through on a local basis.”
In this story
This story was originally published in 1851 Franchise on May 5, 2016. Burnaze summarizes and links to the original reporting.
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