The Lash Lounge Redefines Guest Experience with Debut of “Purple Light” Service

As the first national lash brand to adopt LED/UV technology at scale, The Lash Lounge is addressing long-standing challenges in the lash industry, including extended adhesive cure times and sensitivity to traditional application methods. Purple Light uses safe, controlled LED wavelengths to instantly cure lash adhesive, eliminating the traditional 8-24 hour cure period, requirement that guests wait 8-24 hours before getting their extensions wet, and delivering more durable, comfortable, and lasting results.

“The lash industry has been stagnant for too long, and the launch of Purple Light is a major step forward in how we serve our guests,” said Noelle Peter, EVP of Education & Innovation. “This technology solves some of the biggest friction points in the lash experience—improving retention, reducing irritation concerns, eliminating wait time after service and reduces the frequency of visits needed to maintain results. It’s setting a new standard for what modern lash services can be.”

Purple Light provides operational benefits for salon operators. The instant-cure capability can reduce the need for frequent visits, potentially increasing appointment capacity without compromising quality. It aims to improve retention and reduce sensitivity-related issues, with potential positive effects on guest satisfaction and loyalty. Safety notes describe the technology with a high safety rating under normal conditions.

The decision to implement Purple Light was driven by both guest feedback and internal performance insights, which identified adhesive cure time and adhesive sensitivity as key areas of improvement within the service experience.

The Lash Lounge operates locations across multiple states and is top-ranked in its category. The brand emphasizes service quality and guest experience and aims to maintain performance in its category.