Bada Hong Joins Lightbridge Academy® as the New Vice President of Customer Experience

Bada Hong joins Lightbridge Academy as the new Vice President of Customer Experience. He brings a wealth of diverse knowledge, having worked for several Fortune 100 companies, including Allstate Insurance and Prudential, as well as a customer experience consultant for businesses across various industries implementing effective customer experience management programs.

• His experience will help streamline operations while improving customer and business outcomes.
• He was presented with the opportunity to join Lightbridge Academy in the beginning of 2020 and was drawn to the company's commitment to achieving Founder and Chairman, Guy Falzarano's vision of customer experience being a differentiator.

Lightbridge Academy's Net Promoter Score (NPS), a measure of customer loyalty, is 80, which is a world-class rating and notable as a leader in the child care sector. The company will continue to build out its customer experience strategy as it looks forward to opening more centers and serving more families in the years to come.

• Utilizing cutting-edge technology is an important part of how Lightbridge Academy creates the most enjoyable experience for families at its centers.
• The brand's online video monitoring system called ParentView allows parents and authorized users to stay connected to their children.
• The Lightbridge Journey app also allows teachers to send parents daily reports, photos, and videos of their children throughout the day.

The customer has become more important than ever, according to Gigi Schweikert, CEO of Lightbridge Academy. "True customer service is about understanding what that person needs and then meeting that need," she said. "If it wasn’t stressful enough being a parent of a young child, COVID-19 has brought that stress to a new level."

Looking ahead, Hong will bring his valuable experience to the Vice President of Customer Experience role to help franchisees and team members continue to be The Solution for Working Parents. "Early childhood education is an arena where customer experience is very important," said Hong. "Whether you are a parent, child, franchisee or any other stakeholder in the company, we are happy to have you as part of the Lightbridge Academy family."