TL;DR
McDonald's new tiered value menu has resulted in customers ordering more items on average per visit, contributing to rising sales in 2018. The brand also credits higher menu prices and its breakfast menu for its success.
Sales continue to rise at McDonald's in 2018. According to a recent article in QSR Magazine, the brand has seen an increase following the introduction of its new tiered value menu. This system has resulted in customers having a tendency to order more items on average per visit.
“More customers are recognizing that we are becoming a better McDonald's, appreciating our great tasting food, fast and friendly service and compelling value as we execute our Velocity Growth Plan," said CEO Steve Easterbrook.
McDonald's also credits a degree of its success to higher menu prices overall. These increases were primarily applied to premium items. Another strong contributor to sales is the brand's breakfast menu, now available to guests throughout the day.
In this story
This story was originally published in 1851 Franchise on May 1, 2018. Burnaze summarizes and links to the original reporting.
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