Brand new fitness concept Iron 24 announces first 15 locations

Iron 24 has announced the opening of 15 locations across major markets in Texas, Florida, Minnesota, Oklahoma, Louisiana and Colorado. The brand’s very first location is scheduled to open for early Fall in Pearland, Texas.

Iron 24 is a new fitness brand founded by industry veterans who want to make fitness recovery simpler, easier and affordable. The brand’s model is low-cost due to its zero staffing requirements and use of technology. Members can access and make use of their membership easily on their mobile phones with an app, and will soon allow members to book personal training lessons through it too.

“We’ve created a better path to gym ownership and membership by applying the latest technology and decades of industry experience,” said Marty Flanagan, Iron 24 brand president.

“We’re removing common frustrations like high costs and lack of flexibility that prevent people from reaching their goals.”

Iron 24 provides:

• Traditional strength equipment

• Recovery rooms (infrared sauna, cryotherapy, massage beds, red light therapy)

• Functional space

• Cardio equipment

• High-intensity interval training space (HIIT)

• Mobility and flexibility space

• Personal training and virtual coaching

“Iron 24 is coming online at one of the most opportune times in the history of the fitness industry. Pent-up demand for in-person workout experiences is expected to reach an all-time high in the coming year,” said Flanagan.

“Our locations will provide members with a fully digital gym experience that makes it easier to take your fitness to the next level.”