Franchise YoungConference launches to help businesses navigate the digital market

The inaugural event will launch in Miami on November 4th and aims to offer franchise businesses insight on how to drive franchise leads in the digital age

Born as a movement by and for young or young-minded franchise professionals, YoungConference will focus on topics such as how to use virtual reality, artificial intelligence’s effect on the industry and new approaches to social media and influencer marketing.

Zach Fishman, co-founder of Franchise YoungConference and Director of Innovation at Fishman Public Relations said: “Participants at the conference will walk away better equipped to navigate today’s digital market and be able to apply the innovations they learn to progress their consumer and franchise recruitment marketing, as well as operations.

“We’re creating an environment where younger franchise professionals have the platform to share innovative ideas and technologies among peers and learn how to implement them in their respective businesses.”

The first YoungConference event of the series will be held at The Confidante Hotel. There are intended to be more annual events planned across multiple cities in the pipeline.

Brad Fishman, CEO of Fishman Public Relations said: “The takeaways and experience at YoungConference will be unlike any other franchising event. It’ll spark creatively we’ve never seen before. It’s time for us seasoned professionals in franchising to not only welcome the younger generation’s ideas and knowledge, but it’s pivotal to the future success of our industry.”

Zach continued: “People are asking how young attendees need to be. I say we’re not checking IDs at the door, and all young-minded are welcome, anyone with fresh ideas. You’re the right age if you want to be part of the next generation of franchise greats.”