Pizza Hut to Test Cubbie-System Pick-Up Location in Los Angeles

According to an article on QSR, Pizza Hut recently unveiled an innovative model that focuses on take-out. Located in the heart of Hollywood, California, Pizza Hut is trying its hand at a new pick-up concept. The new location will be the first version of a seamless, carryout-focused experience for the brand.

The article states that guests are “able to order through any channel, including the Pizza Hut app, online, over the phone, or in-store, pay, then head to their personal cubby and tap twice to retrieve the pizza. The cubbies’ have digital displays that feature the guest’s name to nix order confusion. They’re also designed with special linings to keep food hot and drinks cold.”

Pizza Hut recently purchased ordering provider QuikOrder in one of the largest deals in Pizza Hut’s history. The company announced that the acquisition would improve its ability to deliver “an easy and personalized online ordering experience and accelerate digital innovation across its base of more than 6,000 restaurants in the U.S.”

The location opens July 23, with new stores planned in additional West Coast cities throughout 2020.

“So many people live on-the-go and don’t have time to wait in line, especially in urban areas,” Nicolas Burquier, chief customer and operations officer for Pizza Hut U.S., said in an email to QSR. “So we took it upon ourselves to introduce this seamless and innovative carryout experience that eliminates the lines, the wait and the conversation, allowing you to literally just grab a fresh, hot pizza and go.”