TL;DR
Franchise Business Review launched the Smart Ideas Project in 2016 to gather innovative ideas from franchisors on driving successful performance. The project aims to provide ways for businesses to boost their bottom lines by sharing ideas on increasing customer satisfaction and best practices for franchisees.
In 2016, Franchise Business Review—the industry’s leading market research firm—launched the Smart Ideas Project to ask franchisors to share the innovative ways in which they’re increasing their system’s performance. The goal was to bring together ideas from top level executives in brands in order to provide ways for businesses to boost their bottom lines.
Smart ideas include increasing customer satisfaction, compiling best practices for franchisees and any positive modifications made to franchise business models. Brands provided insight from the way they train employees to their leadership and culture initiatives.
In this story
This story was originally published in 1851 Franchise on October 25, 2016. Burnaze summarizes and links to the original reporting.
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