Sarah Goehring Heads Franchise Development for AtWork

AtWork, a Tennessee-based staffing franchise, has named Sarah Goehring vice president of franchise development. She joins the staffing company with 25 years of franchise development expertise with Jack in the Box, Robeks, Jamba, The UPS Store, Yogurtland and, most recently, Menchie’s Frozen Yogurt. She now leads AtWork’s franchise development efforts to support long-term growth, with the goal of securing 24 signings by 2030.

“AtWork checks all my boxes: an established franchise system, a strong leadership team and an opportunity to help drive the next phase of growth,” Goehring said. “I was especially drawn to AtWork’s experience in the staffing industry and its commitment to supporting franchise owners. The role felt like a natural next step for me because it brings together my background in franchise development, relationship building and strategic growth. I saw an opportunity to apply what I’ve learned throughout my career while helping AtWork expand its reach and introduce more people to business ownership.”

She is focused on leveraging industry partnerships, targeted digital marketing, thought leadership, referrals and direct outreach to connect with qualified candidates. “What excites me about staffing is the impact it has on both businesses and people. Staffing companies help employers solve critical workforce challenges while connecting people with opportunities that can change their lives. It’s an industry built on relationships, problem solving and understanding what people need.”

Leadership appointment

Jason Leverant, president and COO of AtWork, said Goehring’s understanding of what it takes to grow strong franchise systems will be an important asset. “We are extremely pleased to welcome her to AtWork. Her experience, energy and strategic approach to franchise recruitment will be tremendous assets as we continue growing our system and identifying franchise partners who share our commitment to serving businesses, job seekers and their local communities,” Leverant said.

Personal background

Goehring lives with her family in San Diego. Between school, sports and family activities, she is always busy!

Company overview

Founded in 1986, AtWork provides comprehensive workforce solutions through two channels: AtWork Personnel, which focuses on commercial staffing, and AtWork Professional to place skilled professionals in high demand fields including information technology, engineering, scientific and healthcare.