ServiceMaster Restore Franchise Costs, Fees and Data for 2026

ServiceMaster Restore is one of the leading names in the $210 billion restoration industry, helping home and business owners recover from disasters like fire, water and mold damage. With a legacy of more than 65 years and a commitment to community response, this franchise opportunity offers a recession-resistant business model and a pathway to meaningful ownership.

Founded in 1929, ServiceMaster Restore is a trusted leader in disaster restoration services. It is part of the ServiceMaster Brands portfolio, which includes several iconic residential and commercial service companies. ServiceMaster Restore delivers critical services after water, fire, smoke and mold damage, and helps communities rebuild after large-scale disasters.

Vision: To be the most trusted restoration brand by consistently delivering quality, compassion and confidence when customers need it most.

Available markets

ServiceMaster Restore currently has markets available throughout the U.S., with high availability in Alabama, Arizona, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, North Carolina, Nebraska, New Hampshire, New Jersey, New Mexico, New York, Nevada, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin and West Virginia.

Initial costs and fees

Initial Costs: The estimated initial investment required to begin operation of a ServiceMaster Restore franchise ranges from $287,800 to $474,340. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The franchise fee is $72,500, due in a lump sum upon signing the franchise agreement. Discounts or transition programs may apply for existing franchisees, transferees or conversions.

Ongoing Fees: According to the 2026 FDD, ServiceMaster Restore franchisees are responsible for the following ongoing payments and fees:

ROI Potential: The 2026 FDD reported average annual gross service sales of $1,024,401 across 126 single-franchise ownership groups and $3,146,371 across 428 franchise ownership groups during fiscal year 2025.

Franchisees undergo immersive onboarding at the ServiceMaster Restore Academy, including IICRC certification and field-based training. Ongoing education and operational coaching are available year-round.

Franchisees receive support in site selection, business launch, compliance, commercial sales and large-loss operations. The QRV and Partners in Performance programs provide best practices and KPI coaching.

ServiceMaster Restore provides its franchisees with proprietary systems, job management software, 24/7 call center access, national marketing assets, digital advertising tools and real-time performance dashboards.

No restoration experience is required, but leadership skills, business acumen and a service mindset are essential.

Franchisees should be committed to full-time or semi-absentee ownership. Owners must lead a team and be available to respond quickly during local or national emergencies.

ServiceMaster Restore partners with third-party lenders and financing institutions and is listed on the SBA Franchise Directory.

One standout is second-generation franchisee Alyson Horton of Seattle, Washington, who operates four locations with her husband. Alyson transitioned from a corporate career in escrow and has helped raise over $50,000 through the Hire Heroes USA partnership:

“ServiceMaster’s core principles are really the backbone of why this is such a great organization,” Horton said. “The fundamental values you can still see today, and you see them across all families across the generations owning this business. It really speaks to the type of life franchisees can live.

“We are helping people during the most challenging times of their lives. Being displaced from your home can be very difficult, so thinking about the stress and the trauma and understanding what we do is really meaningful and important.

“Overall, the corporate support from ServiceMaster Brands is better than it's ever been before. There are a lot of resources for training and they have a lot of carrier relationships. It's really a benefit of being part of a franchise because you are joining a trusted name. But the greatest aspect of all of it is the other owners who you have the privilege of getting to know and spending time with.”

Industry outlook and competition

The U.S. restoration industry is valued at more than $210 billion annually , driven by rising natural disasters, aging infrastructure and insurance carrier needs. As severe weather becomes more frequent, the demand for restoration providers is expected to grow significantly.

ServiceMaster Restore stands out for its history, scale, QRV network and brand trust. Competitors include SERVPRO, PuroClean, Restoration 1, 1-800 Water Damage and Paul Davis Restoration.

Franchising process

• Have an Initial Call: Connect with the ServiceMaster Restore team to discuss your background, goals and territory interests.

• Meet the Brand: Attend a discovery day or informational session to learn more about the company, culture and business model.

• Submit a Request for Consideration: Complete and provide the formal application to demonstrate your qualifications and secure a spot in the evaluation process.

• Meet the Operations Team: Participate in interviews or deeper discussions with leadership and operations personnel to assess alignment and fit.

• Sign the Franchise Agreement: Finalize legal and contractual details to gain official authorization to operate under the brand.

• Complete Training and Launch: Undergo a comprehensive onboarding program — including online modules, classroom instruction and hands-on field training — before opening your franchise.

Estimated Timeline: 60 to 90 days from inquiry to opening.

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