TL;DR
Freshii franchisee Tina Nurmi Franceschina opened a location in Royal Oak, Michigan, and credits the brand's franchise development website for helping her finalize her investment decision. Freshii has over 100 locations globally and offers healthier options like salads and smoothies.
This past February, Tina Nurmi Franceschina opened a Freshii in Royal Oak, Michigan. The fast-casual restaurant serves healthier options, including salads, soups, wraps, burritos and smoothies. Freshii was founded in 2005, and the brand has more than 100 locations across the globe.
Franceschina: My initial attraction was the design concept, the menu and the price. All of these made me eat there and then after eating my meal I was hooked.
Franceschina: The market I live in needed something exactly like Freshii. Plus there’s not much competition.
Franceschina: The website definitely helped because of its design, but it also showcased the green side of Freshii, philanthropy and also news coverage.
Franceschina: I attended HQ and went on a tour of different Freshii locations as well as speaking with the CEO and listening to current partners. I also connected with partners in my state to pick their brains.
Franceschina: I don’t have much downtime anymore to sit and watch the news, so I catch up on my apps.
In this story
This story was originally published in 1851 Franchise on June 8, 2018. Burnaze summarizes and links to the original reporting.
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