Behind the Scenes With InConvenience Inc.

Founded in just 2024, 29-store InConvenience Inc. has already made a name for itself in the convenience retail industry. Led by CEO Tiffany Fraley, the chain, headquartered in Chicago, recently expanded into Texas and is developing a loyalty app, offering first- and third-party delivery and launching a locally produced section in-store. Additionally, the chain is making a conscious effort to be a partner to its communities and employees, offering hands-on support and introducing itself to community organizations.

Due to its achievements in such a short time, InConvenience Inc. has been named a Chain to Watch with fewer than 70 stores in 2026.

InConvenience Inc. encompasses both The Gas Spot and The Goods Spot brands (known as The G Spot) located in Iowa, Missouri, Arkansas and now Texas.

“While InConvenience Inc. is relatively new to the c-store industry, it’s made a splash in name, branding and dedication to customized community support,” said Lindsay Griffith, marketing and community engagement manager for the chain.

The G Spot has curated a deliberate and playful brand with a mission of reliability for its communities and employees. Corporate visibility, too, is important to the company.

“We’re already in Chicago. We don’t have stores less than three hours away, so I think we’re working really hard to build an authentic connection even though we’re never down the street from our stores,” said Griffith.

The chain approaches each community in which its stores are located with the idea that everyone is a potential customer or employee. It strives to offer tailored outreach, leaning on its employees to advise how best The G Spot can serve its communities, “and maybe that’s not monetary, maybe that’s volunteering at an event that they need, or being a place where they can come and just hang out,” said Fraley.

Griffith further dives into the chain’s vision and efforts in the video above, where she also brings us to the front line of the stores.