TL;DR
Pet Wants experienced significant growth in Q3 with 10 new signings and entered 3 new markets, and is shifting its strategy to a more scalable retail model. The brand aims to have 200 units open by 2024.
Pet Wants, the only national franchise provider of pet food freshly delivered to customers, has become a household name for pet owners and franchise professionals. The brand’s unparalleled offering, which aims to improve the nutrition, health, vitality and well-being of pets throughout North America, has contributed to its success since its founding more than a decade ago.
Q3 of 2022 was no exception. Pet Wants experienced 10 new signings and entered 3 new markets during the quarter, including Utah and Idaho.
Chris Seman, the President of Strategic Franchising, commented that this strong development growth was part of Pet Wants overall growth.
“Pet Wants continues to see continued growth in same-store sales as our Franchise Owners are effectively communicating the benefits of the Pet Wants Wellness and Nutrition focus,” said Seman. “The demand for healthier products for our pets has never been stronger, and we are seeing that trend only get stronger. We are looking at our best year ever heading into the 4th Quarter, and I am excited to see what our Franchise Owners drive in 2023.”
New business model
The Pet Wants team also announced that it is shifting its strategy to turn its business model into a more scalable retail model that starts mobile and builds to a full-blown retail pet store model in a more affordable way.
Pet Wants franchise owners will now start out with a mobile or event-based business and focus on acquiring subscription delivery customers and building connections with local pet parents in their first year. At the end of their first year, franchisees will add the launch of their retail pet store and grooming center that sells Pet Wants food, custom chews and treats, as well as supplements.
In phase one, owners will open the mobile event-based franchise, which is designed to help build local brand awareness as they take advantage of farmers’ markets, dog shows, community events and festivals. As the business grows, the mobile unit is designed to transition into phase two by easily scaling into a full retail storefront operation that works in conjunction with mobile delivery.
“We are not a traditional pet store — we are a dog and cat nutrition and wellness store,” said Pet Wants VP of Operations Paul Kamm. “We don’t have a huge array of products, which allows us to avoid the costly overhead associated with larger pet chain franchises. Many of our stores occupy less than the industry average and require fewer employees as well, coming in at around 1200 square feet.”
Pet industry growth
The value of the pet industry in the U.S. is expected to reach over $109 billion by the end of 2022 as consumers move towards a more health-conscious lifestyle. Americans have more than doubled the amount of money spent on pets over the past decade, and pet food and treats make up the biggest portion of the national pet food market at $42 billion annually.
Now, with plans to have over 200 units open by 2024 and a goal of signing 60 new locations in 2022, the time has never been better for savvy entrepreneurs to leverage the support of Pet Wants’ proven brand and scalable business model to achieve their entrepreneurial dreams.
Pet Wants is a pet health and wellness company that strives to improve the nutrition, health, vitality, and well-being of pets. Founded in 2010, the brand’s specially crafted, private-label pet food formulas are made in small batches with fresh, natural ingredients enhanced with vitamins and minerals for a complete and balanced diet in every bowl, all made in the USA. Pet Wants has set a new standard in what you should expect in your pet food and has created the ultimate convenience with free, personal delivery through their 90+ locations across the United States.
In this story
This story was originally published in 1851 Franchise on November 7, 2022. Burnaze summarizes and links to the original reporting.
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