Franchise Deep Dive: Keller Williams' Franchise Costs, Fees, Profit and Data

Keller Williams is an international real estate franchise network that specializes in residential and commercial real estate. The brand operates as a real estate brokerage and offers services such as buying, selling and renting properties.

Keller Williams, which is based in Austin, Texas, was founded in 1983 by Gary Keller and Joe Williams. The brand started offering franchise opportunities in 1987. As a result of its services, Keller Williams has been recognized as one of the highest-rated real estate companies by numerous publications, including Entrepreneur , Fortune , Franchise Times and Forbes .

Keller Williams is the world’s largest real estate franchise by agent count. The brand has more than 1,100 offices and 191K real estate agents across the globe.

Business model focus

Keller Williams says its business model is focused on being “agent-centric, technology-driven and education-based.” The brand emphasizes real estate agent training and development, and offers its agents comprehensive programs, online resources, and advanced tools to help them succeed as franchise owners and operators.

Keller Williams also offers a profit-sharing program, which allows agents to participate in an arrangement where a portion of the profits generated by a market center is distributed among eligible agents. The firm believes this encourages a sense of teamwork and collaboration.

• Competitive investment costs

• Limitless earning potential

• Around-the-clock training and support

• Industry-leading technology

• Additional revenue opportunities

Franchise costs and fees

The total investment necessary to begin the operation of a Keller Williams franchise ranges from $183,230 to $336,980. Interested parties must also have at least $150K in liquid capital.

The initial franchise fee required to open a Keller Williams franchise is $35K. Franchise owners must also pay an ongoing royalty fee of 6%.