The Free Times: The Famous Toastery To Open Two Locations In South Carolina

FSC Franchise Co. has announced a new, limited-time incentive program designed to make restaurant ownership more accessible and accelerate development for two of its concepts, Beef ‘O’ Brady’s and The Brass Tap.

Available through the end of 2026, the program provides incentives for both new and existing franchisees opening a new Beef ‘O’ Brady’s or The Brass Tap restaurant, as well as existing restaurant operators interested in converting their location to one of the two FSC concepts.

For new and existing franchisees signing a single-unit agreement for a new location, FSC is reducing the initial franchise fee to $5,000, a $20,000 discount from the standard $25,000 fee. Franchisees who open their restaurant within 12 months of signing will also pay 0% royalties during their first year of operation and receive a dollar-for-dollar match on grand opening marketing expenses of up to $2,500.

• The reduced initial franchise fee significantly lowers one of the initial barriers to entry
• Eliminating royalties for the first year of operation helps franchisees focus on building their business
• The dollar-for-dollar match on grand opening marketing expenses provides additional support during the critical first year of operation

FSC is also introducing a separate incentive for existing restaurant owners interested in converting their current location into a Beef ‘O’ Brady’s or The Brass Tap. Qualified operators who sign a single-unit conversion agreement will pay no initial franchise fee, a $25,000 discount. Operators who complete their conversion and open within 9 months of signing will also pay 0% royalties for their first year of operation and receive up to $2,500 in matching grand-opening marketing funds.

• The conversion incentive provides a lower-cost path to an established franchise system
• It leverages existing restaurant space and infrastructure
• The elimination of the franchise fee and first-year royalties makes the opportunity even more attractive for existing restaurant operators

Both incentives apply exclusively to single-location agreements signed through Dec. 31, 2026. The new incentive comes as FSC continues to build momentum in development across its restaurant portfolio.

FSC has also continued investing in restaurant development, marketing, technology and operational support while evaluating more efficient prototypes intended to reduce development costs. The new incentive builds on those efforts by reducing initial fees and providing additional support during the critical first year of operation.

• FSC believes strongly in the future of both Beef ‘O’ Brady’s and The Brass Tap
• The company is willing to invest alongside franchisees who are ready to grow with them
• There is still significant white space available for growth and development