3 Advantages To Franchising With My Favorite Muffin®

With its laser-focused product offering and a franchisee-friendly system that offers a desirable work and life balance, My Favorite Muffin® is well-positioned to become a top choice for prospective franchisees in 2020.

The brand has plans to continue serving up its signature gourmet muffins in markets across the U.S. Target markets include Lexington, Kentucky and the state of Ohio and the music hub that is Nashville. Prospective franchisees can choose from two different models: a lower-cost muffin bakery concept called My Favorite Muffin Gourmet Muffin Bakery® or a full-service cafe called My Favorite Muffin, Your All Day Bakery Cafe®****.

The franchising industry has taken note of the brand’s competitive offering. My Favorite Muffin ranked No. 13 in Entrepreneur Magazine’s Top Food Franchises of 2019.

**“**My Favorite Muffin is at the top of its game right now and there is still so much territory to conquer,” My Favorite Muffin Franchise Development Lead Brian Evans said. “The leadership team is excited to spread its wonderful offering and welcomes conversations with interested parties.”

Here are three advantages to franchising with My Favorite Muffin.

A nationwide network that provides major brand recognition

My Favorite Muffin falls under the umbrella of BAB Systems, Inc., which was founded in 1993 and also oversees the brands Big Apple Bagels® and Brewster’s® Coffee. In total, these brands have more than 75 franchised stores across the country.

Thanks to this wide footprint, prospective franchisees who want to open a My Favorite Muffin in a market that already holds an established BAB brand will enjoy consumer recognition and the ability to build momentum that comes therein.

“BAB Systems holds a lot of demographic insight into the markets it already serves and so we know when the market is poised to receive a My Favorite Muffin café,” Evans said. “Franchisees who are interested in developing in markets in which we already have at least one unit will benefit from an established presence that does not directly compete with their own offering.”

Years (and years) of experience in the morning grab-and-go segment

**BAB Systems has overseen multiple acquisitions in the course of scaling its footprint, leading to a high level of business acumen and sophistication. Case in point: Big Apple Bagels was already up and running for four years—and acquired Brewster’s Coffee and three bagel concepts—before acquiring My Favorite Muffin in 1997. Since the BAB executive team already possessed so much knowledge about breakfast items that cater to morning grab-and-go crowds, it was primed to identify muffins as a lucrative opportunity.

Further sweetening the deal, Big Apple Bagels already had the tools in place to strengthen the franchise concept. The result is a streamlined franchise opportunity with a proven track record of success.

No competition in the muffin category

My Favorite Muffin is the only franchise opportunity that focuses exclusively on muffins, establishing the brand as a true leader in the category. For franchisees, this means they have the chance to not only become segment leaders but also subject matter experts. What’s more, thanks to the brand’s specialized focus, franchisees will not be spread too thin offering multiple products and can instead serve up an incredible guest experience. They can focus on consistently delivering stellar muffins—with Brewster’s coffee, of course—and great hospitality.

“With My Favorite Muffin, when our guests think ‘muffins,’ they think of our brand. Our franchisees have the opportunity to become the muffin provider of choice in their communities and bring our more than 20 daily varieties to guests,” Evans said. “My Favorite Muffin offers multiple revenue streams for franchisees, and this includes catering and gifting options. Once they establish themselves with new customers and show what they can do, those customers will just keep coming back.”

The startup costs for a full My Favorite Muffin store range from $234,000 to $338,000 and from $96,500 to $268,000 for a satellite store. To learn more about franchising with My Favorite Muffin, visit ***