Buffalo Wings & Rings Has Future in Sight

Buffalo Wings & Rings, a family-friendly sports-themed restaurant chain, has positioned itself ahead of its competitors by providing high-quality fresh food and impeccable customer service in a world-class atmosphere. Now, with about 50 locations in 12 states, Buffalo Wings & Rings has its eyes toward the future with continued growth throughout the U.S.

Growth and expansion

As the brand prepares to open 10 locations in 2016, it is already in talks with potential franchisees for locations that will open in 2017 and 2018. Philip Schram, chief development officer for Buffalo Wings & Rings, said the key to future success is quality control.

“It’s not just about selling units; it’s about selling to the right people who understand that our philosophy works. We have a proven concept backed by consistent numbers,” he said.

That consistency trickles down from the top, where stability in management and ownership has helped the brand establish a culture of solidarity. Reinforced by a system that yields a positive return on investment, Buffalo Wings & Rings is a desirable multi-unit opportunity for any dedicated franchisee.

“It’s appealing for new franchisees to see multi-unit owners because it shows that they are happy with Buffalo Wings & Rings, and they want to stay and grow with us,” he said. “The system is proven to be profitable.”

Future prospects

According to Schram, the brand has experienced reoccurring growth for eight consecutive years, and there’s no slowing down. Using a simulation tool that provides insight into purchasing trends, he said purchasing habits are predictable and he expects the momentum to continue.

“Based on history and data, we can analyze and determine which franchisees plan on signing a franchise agreement for additional stores,” he said.

In order to continue providing first-rate franchisee support, the brand has already started looking toward the future. Schram said corporate departments are working on plans and assignments for 2017 and beyond to meet the continued demand.

“We have been diligent in our practices,” he said. “We want to make sure people are available to help with store openings, and we have been hiring in marketing, field support and IT support. It’s important that the right process is in place to support our new and multi-unit franchisees as they open.”