TL;DR
Olsam Group, a former Amazon aggregator, has acquired Wrinkles Schminkles, a global anti-aging silicone patch brand, as it rebrands into Avenir Collective, a beauty and personal care platform. The acquisition marks a significant step in Avenir Collective's expansion into the beauty and personal care sector.
Olsam Group has acquired Australian skincare brand Wrinkles Schminkles as it rebrands into Avenir Collective, a dedicated beauty and personal care platform pivoting from its roots as an Amazon aggregator. Terms of the deal weren’t disclosed.
Distributed in 22 countries around the world, Wrinkles Schminkles has carved out a leadership position in the anti-aging space. The brand is known for its silicone patches that reduce and prevent fine lines and wrinkles on the face and décolletage.
The acquisition of Wrinkles Schminkles marks a significant step for Avenir Collective as it expands its portfolio within the beauty and personal care sector. This move signals a strategic shift from its previous generalist approach as an Amazon aggregator to a more focused platform.
In this story
This story was originally published by Erica La Sala in Beauty Independent on June 29, 2026. Burnaze summarizes and links to the original reporting.
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