Woodhouse Spas Reports Record Growth, Plans Product Line Launch in 2025

In a year when many in the health, wellness and beauty space faced challenges with traffic and inflation, Woodhouse has bucked the trend by delivering both strong traffic growth and an elevated guest experience.

• The luxury spa brand expanded its footprint with six new locations while achieving significant same-store sales increases, demonstrating strong momentum in the competitive wellness and beauty sector.

The vast majority of our growth came through increased traffic, highlighting the consumer demand for our premium experience and spa services.

Leadership and growth

2024 was a transformative year for Woodhouse Spas as we welcomed a new wave of leadership, bringing in top-tier professionals with in-depth experience across the health, wellness, and beauty franchise industries.

• This shift allowed us to refocus on the vision for the business, energizing both our network of franchise owners and our internal team.
• Modernizing our digital marketing strategies and strengthening operational efficiencies have shown significant growth in both customer traffic and franchise owner performance—driving our record-breaking results.
• This momentum is reflected in the growing enthusiasm among franchise owners, with many committing to expand and open new locations in coming years.

We saw the increases in construction costs across all sectors as a challenge, said Ben Jones, chief executive officer Radiance Holdings.

• To meet this challenge, we conducted a deep dive to rethink how we build the Woodhouse experience, successfully reducing construction costs while maintaining our high-quality standards and luxury feel.

Future plans and initiatives

Looking ahead in 2025, Woodhouse plans to maintain its growth trajectory with projections for another year of double-digit sales increases.

• The brand expects to open several new spa locations and will launch several strategic initiatives, including a proprietary line of massage cream and personal care products.

This signature product line has been over a year in development, said Jones. Unlike typical white-label programs, we've built this from scratch to enhance our luxury positioning with custom formulated lotions, shampoos, and massage oils that will further elevate the Woodhouse experience.

The brand also plans to enhance its data-driven approach to operations in 2025, providing franchise owners with deeper business insights and analytics to optimize performance.

We're committed to being true partners to our franchise owners, said Bell. By combining robust data analytics with our strong Franchise Advisory Council relationship, we'll continue to make informed decisions that drive profitability for our franchise owners while delivering the premium experience our guests expect.