FACE FOUNDRIÉ Reflects on Strong Q2 with Record Sales and Continued Franchise Momentum

FACE FOUNDRIÉ is building on steady momentum in 2026 with record-setting sales, continued membership growth, and accelerated franchise development, including an eight-unit deal in Texas with an existing franchisee. Following a successful second quarter, the brand is well-positioned for continued expansion throughout the remainder of the year, with a focus on growing its network of multi-unit owners and continuing to fuel its robust development pipeline to meet rising consumer demand.

The second quarter included activity in several markets, with locations in California, Texas and Kansas, and in Los Gatos, California; La Grange, Illinois; Vacaville, California; Friendswood, Texas; Pleasanton, California; Rochester, Minnesota; and East Wichita, Kansas.

The month of May saw a notable level of sales and the system added more than 2,500 new members in the month.

"Everything we're seeing this year reinforces that our model is working," said Michele Henry, Founder and CEO of FACE FOUNDRIÉ. "Consumers are embracing skincare as part of their everyday wellness routines, and our franchisees are seeing the value of a business built on recurring memberships, strong operational support and thoughtful market expansion. As we continue growing, our focus isn't simply opening more locations, it's building lasting success for our owners while making professional skincare more accessible in communities across the country.""

One milestone this quarter occurred in Austin, Texas, where FACE FOUNDRIÉ entered into an agreement with existing franchisees for multiple new locations. The deal marks the Mitchems as top franchisees in the system and reinforces the brand's activities in metropolitan areas with consumer demand for skincare services.

The Austin deal reflects a broader pattern in the brand's operations, with a high proportion of franchisees owning or committing to multiple locations. This approach aims to improve awareness, efficiency, and local marketing as the brand footprint grows.

"Our multi-unit owners, like the Mitchems, have been instrumental in helping FACE FOUNDRIÉ grow into a national brand," continued Henry. "They're not just opening more stores; they're building strong local networks, developing experienced teams, and creating a consistent client experience that strengthens our brand in every market. Continuing to partner with operators who share our long-term vision allows us to scale strategically while maintaining the quality and accessibility our guests expect."

Looking ahead, FACE FOUNDRIÉ expects to continue its expansion in the third quarter with planned openings in El Dorado Hills, California; San Diego's Point Loma neighborhood; and East Wichita, Kansas. The brand is also growing their consumer offerings with a new EltaMD exclusive enhancement launching August 1 that will allow clients to heal and hydrate with a mask, LED, scalp massage, serum and SPF.