TL;DR
Research shows that baby boomers will comprise 62 percent of fast-food consumers over the next 10 years, prompting a shift in marketing strategies for major chains like McDonald's. QSR Magazine suggests three ways marketers can shift their gears to reach this target audience.
Major fast-food chains like McDonald’s that are struggling this year have good reason for a new marketing approach, now that research showing a majority of fast-food consumers are baby boomers, meaning 50 years and older. According to MRI research from spring 2016, 62 percent of fast-food consumers over the next 10 years will come from baby boomers. In a time where businesses have been aiming focus towards millennials, this is big news.
QSR Magazine broke down three ways that marketers can shift their gears when trying to reach a different target audience: focusing on quick service, providing healthy menu options and making it easy for grandparents to take their grandchildren to a fast-food restaurant.
In this story
This story was originally published in 1851 Franchise on February 8, 2017. Burnaze summarizes and links to the original reporting.
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