Proforma Hosts Annual Owner Advisory Council, Executive, and Leadership Team Meetings in Tampa

The Proforma Owner Advisory Council comprises Distributor Owners from different locations throughout North America—each elected to represent their region in the Network. Proforma’s Executive and Leadership Teams consist of key members of the Proforma Support Center who implement strategic initiatives that fuel growth, strengthen relationships with Supplier Partners and the industry, and empower Distributor Owner success.

“The energy and vision present during this year’s meetings were unmatched,” said John Keith, Distributor Owner of Proforma SYNQ and 2026 OAC President. “Our conversations weren’t just about the year ahead—they were about the future of our entire industry. Proforma’s commitment to listening, adapting, and innovating gives every Distributor Owner in the Proforma Network a powerful advantage.”

Throughout the week, participants worked collaboratively to define key priorities for 2026, outlining focused initiatives across Technology, eCommerce, Marketing, Finance, Operations, Business Development, and Supplier Relations. Conversations also explored the expanding role of AI—both within Proforma’s proprietary ecosystem and the industry at large—and how responsible, strategic implementation will shape the company’s next era of growth. Perhaps most notably, the meetings fostered trust, alignment, and partnership between the OAC and the Executive Leadership Teams, strengthening the collaborative foundation on which the Proforma Network continues to thrive.

“The OAC embodies the very best of our culture—collaboration, insight, and a shared passion for growth,” said Vera Muzzillo, CEO of Proforma. “This year’s gathering reinforced how aligned and forward-thinking our leadership teams and Distributor Owners truly are. The strategic discussions and upcoming initiatives represent some of the most transformative advancements in our company’s history.”

Proforma Executive Vice President Brian Roney echoed that enthusiasm. “Each year, one of the most gratifying parts of our work is watching ideas born during our OAC, Executive, and Leadership Team meetings transform into real initiatives that elevate the entire Proforma Network. This is an inspiring and pivotal moment to be part of Proforma.”