TL;DR
Fazoli's has partnered with UK's freshman point guard Tyrone Washington Jr. in its first-ever NCAA sponsorship, using his name, image, and likeness. The partnership includes a new menu offering called the TyTy Trio, available at participating Lexington-area locations.
The iconic Italian brand announced a new partnership with UK point guard Tyrone “TyTy” Washington Jr. to use his name, image and likeness in its first-ever NCAA sponsorship. The freshman from Phoenix is a consensus five-star recruit and one of the top point guards in the 2021 class.
“College basketball is more than just a sport in Kentucky - it’s a lifestyle,” said CEO Carl Howard. “Fazoli’s has a longstanding history in Lexington, so it’s a no-brainer that we unite with a talented Wildcat like TyTy for our first NIL partnership in our hometown. We’re thrilled to give the Big Blue Nation even more to cheer for this basketball season by featuring TyTy’s go-to Fazoli’s Favorite - classic, craveable Fettuccine Alfredo, an Arnold Palmer, and of course, our famous breadsticks.”
Through the partnership, Fazoli’s and Wildcat fans alike can enjoy the beginning of college basketball season with the TyTy Trio. Available at participating Lexington-area locations now through Dec. 19, the delectable new offering includes a regular Chicken Fettucine Alfredo, small half iced tea and half lemonade and two signature hot, fresh breadsticks for just $9.99.
In this story
This story was originally published in Franchising.com on December 3, 2021. Burnaze summarizes and links to the original reporting.
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