Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opening in Hunterdon County

Slim Chickens announced today its new restaurant opening at 39 NJ-31. Jersey Boyz, a seasoned restaurant group, is at the helm of the new location.

Jersey Boyz is an experienced group of multi-unit franchisees with an extensive portfolio in the restaurant space. With their proven success in the restaurant industry, Jersey Boyz are well equipped to bring the new location to Flemington.

“The Jersey Boyz group is exactly the type of experienced franchise partners that we’re looking for as we expand into new territories, both globally and domestically in the United States,” said Jackie Lobdell, executive director of franchise development at Slim Chickens. “Their passion for the brand and deep operational experience reflect the qualities we look for in franchise partners.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.