Starbucks Experiments with Cutting Down Sugar Content of Frappuccinos

Starbucks is testing a healthier iteration of its Frappuccino in 600 stores, reducing the drink's sugar content without impacting its taste.

Read the original at 1851 Franchise
Starbucks Experiments with Cutting Down Sugar Content of Frappuccinos

TL;DR

Starbucks is testing a healthier iteration of its Frappuccino in 600 stores, reducing the drink's sugar content without impacting its taste. The company has seen Frappuccino sales drop 3 percent this fiscal year.

In an effort to gain back an increasingly health-minded customer base, Starbucks is testing a healthier iteration of one of its signature menu items, the Frappuccino, in 600 stores in California, Missouri and Rhode Island.

According to the Wall Street Journal, the corporate-owned coffee giant has seen Frappuccino sales drop 3 percent this fiscal year, the drink making up 11 percent of its revenue compared to the 14 percent of revenue it represented as recently as 2015.

Reducing the drink’s notoriously high sugar content without impacting its taste didn’t prove easy. Starbucks reportedly tested 20 types of cream and 70 different vanilla flavorings before arriving at a viable solution. For the new caramel Frappuccino, for example, the changes amounted to 50 fewer calories, 18 fewer grams of sugar and 150 fewer milligrams of sodium than the original 16-ounce drink.

In this story

This story was originally published in 1851 Franchise on August 30, 2018. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.