Juice It Up! Inviting Guests to ‘Savor the Season’ with New Offerings

Juice It Up!, one of the nation’s leading handcrafted smoothie, raw juice, açaí and superfruit bowl chains for over 30 years, is inviting guests to “Savor the Season” with a new lineup that offers something for everyone. Available now through January 5, the seasonal menu introduces a new Cold Brew Chia Pudding Parfait and two Toasted Favorites, alongside the return of the fan-favorite Horchata Smoothie.

From a familiar seasonal favorite to protein-rich and coffee-forward options, the limited-time lineup brings together a variety of flavors, formats and functionality to give guests more ways to find something that fits their day.

“We wanted to build a seasonal menu that gives guests more ways to find something that fits what they’re looking for, whether that’s a familiar flavor they wait for every year, a coffee-forward option to help power their day or a savory toast to pair with their favorite smoothie,” said Susan Taylor, President and CEO of Juice It Up! “Our new lineup reflects how we’re thinking about innovation today by bringing new flavors and formats to the menu while making sure there’s something for everyone in a way that feels distinctly Juice It Up!.”

For Juice It Up! guests exploring flavors beyond the brand’s popular smoothies or superfruit bowls, and craving a comforting coffee-forward option, the new Cold Brew Chia Pudding Parfait layers almond milk, cold brew coffee, chia seeds and cinnamon, then is topped with Hemp Plus Granola, almonds, coconut flakes and honey. The result is a rich combination of coffee and cinnamon balanced by crunchy toppings. Each parfait contains 14 grams of protein and is an excellent source of calcium and iron, while its cold brew coffee provides caffeine equivalent to approximately one cup of coffee.

The brand is also expanding its food offerings with a pair of new Toasted Favorites, giving guests two more satisfying options to enjoy throughout the day. Avocado + Cucumber Toast combines creamy Hass avocado with crisp sliced cucumber on toasted sourdough, finished with red pepper sauce and coarse salt for a fresh and flavorful combination. Delivering 11 grams of protein, the Protein Avocado Toast offers a protein-packed take on classic avocado toast with creamy Hass avocado and hard-boiled egg on toasted sourdough, finished with red pepper sauce and coarse salt.

Rounding out the lineup, the Horchata Smoothie returns for its sixth consecutive year. Beloved for its smooth, creamy texture and sweet cinnamon flavor, the Horchata Smoothie brings the comforting taste of traditional horchata to a blended format. Crafted with almond milk, non-fat yogurt, dates, banana, cinnamon and chia seeds, the Horchata Smoothie offers a familiar seasonal favorite while providing an excellent source of calcium, fiber, B vitamins, vitamin A and vitamin E.

Since its debut in 2020, the Horchata Smoothie has captured a devoted following and fueled an annual celebration each time it returns to the Juice It Up! menu.

In addition to the new and returning menu offerings, Juice It Up! is testing a White Chocolate Raspberry Smoothie at select locations. This vibrant blend combines bright raspberry flavor with the sweetness of white chocolate and is crafted with soy milk and raspberry sherbet to deliver a creamy, rich finish. The limited test underscores the brand’s ongoing commitment to exploring fresh flavor combinations and seasonal offerings.