TL;DR
Roll-Em-Up Taquitos has launched two new Bomb AF menu items, including ground beef taquitos and a street corn cup. The company, founded by Ryan Usrey, has kept its menu small to ensure all items are made with fresh ingredients.
“We’re thrilled to announce the launch of two new Bomb AF menu items,” said Founder and CEO, Ryan Usrey. “We took inspiration from our fan favorite street corn, which we traditionally serve on a stick, and are now providing the same side dish off the cob, in a cup. Customers can still order their street corn the way they have always loved it by choosing Plain, OG Style or Fully Loaded, but this provides a great option for those who want to enjoy street corn with a little less mess.”
Roll-Em-Up Taquitos, “The O.G. Taquito Spot,” has kept their menu small to ensure that all items are made only with fresh ingredients, and their famous taquitos are hand-rolled and pan-fried daily in custom cast iron skillets.
"For a while now, customers have been absolutely begging us for a ground beef taquito option,” said Usrey. “The beauty of ground beef is that it can be flavored and seasoned in many different ways, so it was an easy add on. So far, our customers have loved them and reviews have been outstanding!”
The story of Roll-Em-Up Taquitos’ is simple and began in the home of the Usrey family, where Father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family-including patriarch Ron - always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019.
This story was originally published in Franchising.com on June 3, 2022. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.