KFC Shows Off Fried Chicken That’s So Hot It Substitutes for the Fire of a Game of Thrones Dragon in Return Ad

In 2018, KFC unveiled a “charmingly topical” ad campaign promoting their “Hot & Spicy Wings,” and just in time for the Game of Thrones premiere this Sunday, they’ve returned with another iteration, according to AdWeek. The ad depicts a soaring dragon breathing what looks at first glance like a towering inferno—but is, upon further inspection, a perfect plume of hot and spicy chicken wings.

“The “Hot & Spicy” print and outdoor ads from Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD last year thanks to its perfect use of spicy fried chicken photography as a replacement for flames. Adweek also named it one of the best ad campaigns of 2018,” the article said.

Heralding the return of the campaign, marketing Director of KFC Hong Kong Shirley Chau said in a statement: “KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share,” according to the article.

Lions and wolves alike, take note: Dinner is coming.