Modernization of Laundry Continues with New York Takeover of Nation’s 2nd Mr Jeff Laundry Hub in the Flatlands

The addition of the Mr Jeff hub to the Flatlands Clean Rite location will transform the usual dreary task of laundry into a painless, convenient process. Existing self-service Clean Rite customers will now have the option to drop-off their dirty laundry and pick it up when it’s clean and folded, or they can choose not to leave their homes at all by using the simple app enabled pickup & delivery service.

The opening of the flagship Mr Jeff hub comes on the heels of an announcement in May 2021 that Mr Jeff had entered into a partnership with Clean Rite stores to operate inside select Clean Rite laundromats. Clean Rite is a laundry service superstore chain which has developed more than 200 locations across North America, mainly densely populated, urban areas.

Peter Stern, Managing Director of Mr Jeff’s U.S. Market and Former SVP of Laundry Capital and Managing Director of Clean Ventures (which is an investor in Mr Jeff), said the Flatlands store will be the second of three Clean Rites to launch tech-based Mr Jeff, following the first hub opening in Queens this past August.

“The laundry industry here in the United States was long overdue for innovation,” Stern said. “Mr Jeff’s technological business model will provide customers with additional conveniences to traditional laundry, including delivery and pick up services through the Mr Jeff app, wash and fold, wet and dry cleaning, ironing, pressing and monthly membership options.”

Mr Jeff, a home-delivery laundry franchise, is part of Jeff, a wellness services platform startup founded in Valencia, Spain in 2015 by three young entrepreneurs. With Mr Jeff hubs in 30+ countries, the goal is to provide The Good Good Life to its users and franchisees. Announcing its franchise opportunity in the United States earlier this year, Mr Jeff is specifically looking to partner with qualified franchisees in Arizona; Colorado; Delaware; Florida; Kansas; Massachusetts; Missouri; New Hampshire; Nevada; New Jersey; Ohio; Oregon; Pennsylvania; Texas; Tennessee and Vermont.

Mr Jeff expects to start to offer franchises in New York and Rhode Island in Q1 of 2022.