First ‘Cinnabon Swirl’ concept opens in Arizona

GoTo Foods has launched a new combo location that brings two delicious food and beverage franchise brands together.

The company announced the opening of the the first-ever “Cinnabon Swirl,” which is a union of the Cinnabon and Original Soft Serve Carvel brands.

This new location officially opened its doors in Peoria, Arizona, a major suburb of Phoenix, on May 23 with a grand opening celebration held on May 30. In addition to Cinnabon and Carvel, GoTo Foods is the force behind Auntie Anne’s, Jamba, McAlister’s Deli, Moe’s Southwest Grill, Schlotzsky’s, and Seattle’s Best Coffee.

“Bringing the first-ever Cinnabon Swirl to Peoria is an incredible honor,” said Namit Mangat, franchise owner. “This is more than just opening a dessert shop. It’s about introducing something fresh, fun, and unforgettable to a city I love. I’m proud to give our community a first taste of a concept that will soon be nationwide.”

Guests can enjoy the classic menu items from Cinnabon and Carvel, as well as signature items that can only be found at Cinnabon Swirl. Signature menu items include:

• Bonini: Cinnabon Classic Roll meets Carvel vanilla soft serve in one truly epic warm-pressed treat.

• Cinnabon Swirl Sundae: Warm, center swirls of a Cinnabon Classic Roll chopped & topped with Carvel vanilla soft serve & a caramel drizzle.

• Ice Cream Sandwiches: Carvel soft serve ice cream swirled between two freshly baked chocolate chip cookies.

• Premium Pints: Layers of Carvel soft serve swirled together with our favorite toppings.

The Peoria location will also feature two limited-edition soft serve flavors each month, starting with Birthday Cake and Cold Brew. These flavors can be enjoyed in a cup, a cone, and an ice cream sandwich.

GoTo Foods said four additional Cinnabon Swirl locations are expected to open later this year.

As of last year, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,800 restaurants, cafes, ice cream shops, and bakeries in all 50 states and over 65 countries.