Bricks & Minifigs Franchise Deep Dive: Units, Costs and Earnings

Franchise overview

Bricks & Minifigs is a toy shop with a specific focus on LEGO®. Serving as both a secondhand and new-sales store, the franchise extends the life of LEGOs and provides enthusiasts with a go-to place to give their pre-loved sets a new home and find their next favorites.

There are currently over 100 Bricks & Minifigs locations nationwide and several more in development. With a fairly consistent distribution across the country, Bricks & Minifigs is in a good position to continue backfilling key markets, solidifying its presence and increasing concentration across the U.S.

Bricks & Minifigs is a LEGO-focused toy store. The concept buys all types of LEGO products, from mini-figures and collector’s sets to bulk tubs and other miscellaneous pieces. Buying both new and used LEGOs allows Bricks & Minifigs owners to diversify their offerings, drawing in LEGO enthusiasts, families, young kids and everything in between while encouraging customers to “rebuild, reuse and reimagine.”

According to the brand’s 2024 Franchise Disclosure Document, the highest-performing outlet reported $1,210,402 in revenue in 2023. The systemwide revenue average for 2023 was $579,852.

Investment costs

The estimated initial investment required to begin operation of a Bricks & Minifigs franchise ranges from $147,500 to $304,100. This includes the following costs:

• Initial Franchise Fee: $40,000

• Computers, Software POS System and Office Supplies: $2,500 - $4,500

• Furniture and Fixtures: $11,500 - $20,000

• Real Estate: $4,000 - $13,000

• Leasehold Improvements: $10,000 - $40,000

• Utility Deposit: $500 - $1,200

• Inventory: $30,000 - $70,000

• Uniforms: $400 - $700

• Signage: $6,000 - $14,000

• Grand Opening Marketing: $5,000 - $7,500

• Staffing (first three months): $8,000 - $22,000

• Insurance (12 months): $2,500 - $5,000

• Travel, Lodging, and Meals for Initial Training Program: $900 - $3,000

• Business Licenses, Permits, and Professional Legal and Accounting Fees: $1,200 - $3,200

• Additional Funds (3 Months): $25,000 - $60,000

Bricks & Minifigs charges a $40,000 franchise fee.

• Ammon McNeff — Chief Executive Officer, President

• Matthew McNeff — Chief Operations Officer

• Adam Brimhall — New Unit Onboarding Manager

• Reed Brimhall — Chief Financial Officer

• Darin Hicks — Chief Development Officer

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