Mosquito Joe Launches Bi-Coastal Expansion Efforts for 2018

Hailing from Virginia Beach, VA, Mosquito Joe has become a leader in the pest prevention space, opening more than 234 locations in 32 states since 2012. The brand has developed a high density of locations along the East Coast and has begun making an impact in other parts of the U.S. including the Southeast and Midwest.

And now, the brand is prepared for expansion to the west coast with plans to open its first California territories in 2018. Priority markets for growth include Fresno and Sacramento as the brand launches development efforts in the state over the next several months.

“There is a huge untapped market for Mosquito Joe services in California,” said COO Lou Schager. “We have seen success as the brand has opened territories farther west in states like Texas, Arkansas and Colorado, so California is bound to mimic that success.”

West coast expansion

The low-investment mobile concept has historically performed well in areas where there are growing communities with residents, especially families, looking for a more bug-free outdoors. While the business is typically seasonal in the Northeast and Midwest, growth in states like Florida and the Carolinas shows a less seasonal flow.

In addition to decreasing seasonality as the brand builds its national presence, Mosquito Joe has seen a huge spike in brand awareness as buzz around mosquito-borne illnesses like West Nile and the Zika virus grows.

“The mosquito control industry is an emerging market experiencing widespread acceptance as a service that homeowners and businesses value,” Schager said. “More and more families are choosing our services to make their yards more enjoyable and itch-free. For some parts of California, that could be a need year-round.”

Quality service focus

As a brand, quality of life is a primary focus for customers, franchisees and the corporate team. As Mosquito Joe expands, it is committed to maintaining high-quality service that will positively impact the lives of its customers while also providing a strong business opportunity and support for franchisees.

The brand has maintained its reputation as an excellent franchise opportunity and was named number one in category and number 26 overall on Entrepreneur’s 2017 Franchise 500 list, one of the Top 200 Franchises of 2017 by Franchise Business Review and earned the top spot on Franchise Gator’s list of the new year’s fastest growing franchises.

“As we transition from an emerging to established franchisor, it’s important that we continue to grow in a smart way,” said Schager. “We look forward to expanding our services into California through strong partnerships with franchisees on the West Coast and will ensure that

our training and operational support will bridge the cross-country distance from our corporate office in Virginia Beach.”